AMERICAN NATIONAL BANK OF TEXAS (ANBTX)

Mobile app banking campaign | Creative direction, design & copy | Imaginuity

Creative direction (art & copy) for campaign pitch for ANBTX, who was introducing a new mobile app banking tool, but did not want to alienate its very community-focused customer base. Approach for this campaign was to focus on how well ANBTX knew and understood its customers, their lives and professions; and will continue to meet them where they are.