CITI FINANCIAL GROUP

Internal campaign, Chatbot & Online Banking Tools | Creative direction, art & copy | Imaginuity

Won agency account with pitch for an internal campaign to roll out a new chatbot and online banking tools for Citi customer service to educate and assist customers who owned retail Citi credit cards. These included Home Depot, Best Buy and other select retailers’ credit cards. Comps reflect different internal areas as opportunities to launch to Citi staff and reinforce the product education.