Brand Partnerships | JCPenney
Omnichannel campaigns | Art direction, design
Art directed & designed high profile print & digital campaigns for national brand partnerships and social influencer creative collaborations that included Nina Garcia, Michael Strahan, Elle MacPherson, Ashley Graham, Tracee Ellis Ross, Nick Wooster, and Project Runway.
STYLE VOICE: NINA GARCIA | CREATIVE DIRECTION, DESIGN | MEDIA: jcp.com, email campaign
ICONS OF STYLE: NICK WOOSTER | CREATIVE DIRECTION, DESIGN | MEDIA: jcp.com, email campaign
TRACEE ELLIS ROSS FOR JCPENNEY | CREATIVE DIRECTION, DESIGN | MEDIA: jcp.com, print & email campaigns
THE BODY ELLE MACPHERSON INTIMATES | ART DIRECTION, DESIGN | JCP.COM