Brand Refresh | Dallas Museum of Art

creative direction | design | marketing strategy

Creative directed and oversaw owned, earned and paid media. Campus signage; broadcast, print, digital, social & OOH, internal campaign with branded swag, rebuilt and rebranded website

Creative directed major brand refresh that incorporated new messaging and positioning; color palette change, fresh look and feel, and a new bilingual initiative— folding in major components from a recent rollout of a new five year strategic plan that dispels the notion that the Dallas Museum of Art (a concrete building with an imposing vibe) is only for “certain people or demographics.” The campaign focuses on meeting people where they are— welcoming and striving for equity, diversity and community inclusion.

dma.org